About this item

• BOLD, ALL-OVER COLOR WITH A VIVID FINISH: Create vibrant, all-over permanent hair color with rich, eye-catching tones. Designed for fashion-forward results and not intended for gray coverage; color lasts 6-8 weeks. | SMART 8-FREE FORMULA WITH HAIR-LOVING NUTRIENTS: Dermatologist-tested and ammonia-free. Made without PPD, resorcinol, parabens, phthalates, gluten, SLS, or titanium dioxide - and enriched with keratin, argan oil, and ginseng root extract to help condition hair during coloring. | EASY, ALL-IN-ONE AT-HOME COLOR KIT: Includes radiant cream color, conditioning activator, barrier cream, cleansing wipes, gloves, applicator cap, and color-protecting shampoo & conditioner, plus clear step-by-step instructions - everything you need to color confidently at home, no salon appointment required. Questions? Our team of trained colorists are here to help. | SUBSCRIBE & SAVE ON YOUR COLOR ROUTINE: Lock in savings and automatic delivery with Subscribe & Save. Ideal for regular color maintenance every 4-8 weeks - no reminders, no rush orders. | SAFETY & FRESHNESS YOU CAN TRUST: Does not expire. Features a 3-year shelf life from manufacture when stored properly. Always perform a 48-hour patch test prior to full application and follow all included safety instructions.